Rose Bakery Cafe
Grand Openings in Irvine & Orange
Campaign Objective
Bluetone was engaged by a private equity group to lead public relations for the launch of two new Rose Bakery Cafe locations in Irvine and Orange. Our team managed every aspect of PR, from media outreach to event execution.
Strategy
For each opening, Bluetone coordinated high-profile events featuring city officials, including mayors and councilmembers, to strengthen community ties and generate buzz. We also secured coverage and reviews from more than 50 local and regional influencers, journalists, and media outlets.
Results
The results were outstanding: both grand openings drew strong attendance, positive press coverage, and heightened brand visibility—cementing Rose Bakery Cafe’s reputation as a beloved community destination.
Earned Media Partial List
