Jacob & Co.
Increase Brand Visibility
Campaign Objective
We were hired by a partnering agency to increase the brand visibility and reach affluent audiences while highlighting Jacob & Co.’s exclusive collections and craftsmanship.
Strategy
- Celebrity Endorsements: High-profile figures like Jay-Z, LeBron James, and Cristiano Ronaldo were seen wearing Jacob & Co. timepieces, elevating the brand’s appeal; we also coordinated the cover of ESPN the Magazine with boxing champion Francis Zavier Ngannou wearing Jacob & Co’s 18K rose gold with a black ceramic bezel
- Media Partnerships: Features in top publications like Vogue and Forbes, Robb Report and more highlighted the brand’s craftsmanship and luxury, positioning it as a leader in high-end watches.
- Exclusive Events: Private exhibitions in cities like New York and Dubai attracted celebrities and influencers, amplifying the brand’s presence.
- Social Media Engagement: High-quality content was shared on Instagram and through influencer collaborations, boosting brand recognition and engagement.
- Storytelling: Behind-the-scenes videos and content showcased the artistry and exclusivity of Jacob & Co. pieces.
Results
- Increased Visibility: The brand saw significant media coverage, increasing its exposure in luxury publications.
- Sales Growth: Demand for limited-edition pieces surged, especially in key markets.
- Stronger Social Media Presence: Instagram followers grew by 30%, with higher engagement rates.
- Enhanced Perception: The campaign solidified Jacob & Co.’s image as a symbol of success and exclusivity.
