Kids4Community
PR and Awareness Campaign
Campaign Objective
Bluetone was hired to represent Kids4Community, a nonprofit organization in San Diego started by 12-year-old Arden Pala, the mission aims to introduce the concept of charitable work among children in their early lives by enabling them to help the homeless.
Strategy
Bluetone quickly developed an aggressive and targeted PR and media campaign that got the organization and 12-year-old Arden Pala featured in CNN, Sports Illustrated for Kids, San Diego Union-Tribune, PBS and more.
The campaign strategy is a mixed media approach focusing on Arden Pala, the programs that are impacting the youth and the San Diego community.
Earned Media Partial List
