Clever Buoy
Mainstream and Niche Coverage
Key Highlights
250 media hits including major stories in Fast Company, Newsweek and Surfer Magazine and Vice News
Targeted social media ad campaign targeting surfers, environmentalist, swimmers, tri-athletes
First system in place at Corona Del Mar State Beach summer of 2018
Challenge
Bluetone was tapped with the launch of Clever Buoy, an award-winning marine technology company based in Laguna Beach.
The product is an ocean monitoring platform that specializes in detecting large marine life such as sharks using state of the art sonar and identification software systems to relay critical information to authorities responsible for beach safety.
The launch was intended to drive consumer-awareness and education to the issue of large shark nurseries of the California coast and position Clever Buoy as the eco friendly solution to a complicated problem.
Result
Bluetone developed a comprehensive strategic communications and marketing plan that included a unique crowdfunding campaign to drive awareness and a strategy that included a national PR and influencer campaign as well as a targeted social media ad campaign targeting surfers, environmentalist, swimmers, tri-athletes and more and the messaging went viral upon launch.
The campaign was a tremendous success and is still going strong today; in-fact, Clever Buoy will be putting in the first system at Corona Del Mar State Beach the summer of 2018 and will then be places off other beaches thereafter.
The PR efforts yielded over 250 media hits including major stories in Fast Company, Newsweek and Surfer Magazine and Vice News just to name a few outlets.
Earned Media Partial List
