Diamond Dog
Standout in Competitive Tech Marketplace
Key Highlights
Over 100 articles published on the brand
75,000+ clicks from digital campaigns
Highly targeted paid media and PR campaign
Challenge
After a very competitive agency selection process, our agency was selected by Intevec Inc. to lead the marketing and public relations efforts of a new phone screen protector, Diamond Dog, in a very cluttered marketplace which major brand names leading the way; we needed a highly creative approach to penetrate the market in the middle of the Covid Pandemic.
We combined a consumer tech-driven PR campaign mixed with an aggressive paid digital media approach where we targeted iPhone users.
We worked with dozens of lifestyle and tech influencers to post product reviews, contests and took creative images of the screen protectors diamond-clad technology; and we ran a highly targeted social media campaign.
Result
The campaign was a major success; we had over 75,000 clicks from our digital efforts and major tech media outlets published over 100 articles on the brand.
Earned Media Partial List
