We handled the crowdfunding launch for EverSleep, a unique sleep tracker. Our agency developed a marketing and communication plan that would target active lifestyle consumers and targeted tech and consumer-based media and influencers to share the unique campaign in a saturated health app marketplace. We developed both a comprehensive PR and ad strategy that would cover a large demographic.
Eversleep had a target goal of $25,000 and ended up with $150,000.
The campaign received over 75 earned media placements in just 45 days in top-tier media and over 300,000 shares and likes and became a viral entity in just two weeks after launching.
Earned Media Partial List
Award-Winning Public Relations and Communications Agency
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