Eversleep

Challenge

We handled the crowdfunding launch for EverSleep, a unique sleep tracker. Our agency developed a marketing and communication plan that would target active lifestyle consumers and targeted tech and consumer-based media and influencers to share the unique campaign in a saturated health app marketplace. We developed both a comprehensive PR and ad strategy that would cover a large demographic.

Result

Eversleep had a target goal of $25,000 and ended up with $150,000.

The campaign received over 75 earned media placements in just 45 days in top-tier media and over 300,000 shares and likes and became a viral entity in just two weeks after launching.

Earned Media Partial List