Rebecca’s House
A New Modern Look for a Strong Company Rebrand
Key Highlights
Media segments on national and local news
Over 20% increase in call volume
50% increase in website views
Challenge
Rebecca’s House was re-launching the company after a hiatus and wanted to position itself in the market as the premier eating disorder treatment center.
Result
After a strategic plan was developed and approved, an aggressive marketing and public relations campaign was launched. The website and collateral material were revamped and given a fresh, modern look. The company was featured on media segments such as CNN Headline News, Costco Connection, California Life, Orange County Register, Fox 5 News San Diego, Trinity Broadcasting, Los Angeles Jewish Journal, OC Metro and more. The results increased call volume by over 20 percent and website views by almost 50 percent, giving the center a strong brand.
Earned Media Partial List
