San Diego Air & Space Museum
National Buzz for a Once in a Lifetime Event
Key Highlights
Cover story in over 20 print publications
National TV segments on CNN and NBC
Footage in aerospace museums throughout the country
Challenge
The Spirit flight was scheduled as part of a joint observance of the Centennial of Flight and the 75th anniversary of Lindbergh Field by the San Diego Air & Space Museum and the San Diego County Regional Airport Authority. The San Diego Air & Space Museum’s goal was to create as much buzz around the country as possible to showcase this amazing event that was considered a once in a lifetime event.
Result
Using an aggressive media relations campaign combined with a strong community relations outreach, the event created a national buzz and the footage of the plane flying made the cover of over 20 print outlets and national television segments including CNN and NBC. The footage of the commemorative flight is still celebrated in aerospace museums throughout the country.
Earned Media Partial List
