Sovereign Health
Strengthened Local Presence After Thorough Marketing Audit
Key Highlights
Over 30% increase in call volume
Established strong presence in local healthcare community
Challenge
Sovereign Health needed a strategic communications plan and to position itself positively within the local treatment and healthcare community.
Result
After a communications and marketing audit, it was determined that the company should have a strong, local and integrated public relations campaign combined with a national television presence. Within six months, the company was featured in local and national print publications, and a three-month television campaign was developed that increased the call volume by over 30 percent. A major social media campaign was initiated that featured honest client testimonials conducted in a raw format to showcase the true, resulting emotions. Ultimately, the company achieved its position as a presence within the local healthcare community.
