Tame Your Terrible Office Tyrant

Challenge

After initially releasing her book about managing difficult bosses in 2009, Lynn Taylor wanted to breathe new life into her book in 2011. With the ever-present and difficult economy, people try to hold onto their job positions as long as possible and maintain balanced relationships with management are crucial.

Result

We collaborated with Lynn and planned a course of action to get her book in the hands of businesses, arts and editors in national press and top-tier blogs, as well as “Ask an Expert” columns for Lynn to participate in. A consumer-based approach was also implemented and the book was positioned as a key source for employees, management and human resources executives to use. In just two months, there was an uptick in sales on Amazon.com and views on Lynn’s website. This resulted in key book reviews and Lynn’s contributing articles in well-known media outlets and blogs such as Forbes, CBS News Business Week, Mashable, Media Bistro, Los Angeles Times, Globe and Mail and many more. Articles and book reviews were re-tweeted and posted over 3,000 times, and a new plan was created and implemented to give the book new life to carry on.

Earned Media Partial List