The Cognition Group
Multi-year Communications Strategy for Biopharmaceutical Software
Key Highlights
Tremendous edge over competitors in the market space
Increased sales and visibility from key experts and targeted professionals
Challenge
The Cognition Group, a global company that provides CNS scientific knowledge, technological innovation and project management expertise to the biopharmaceutical industry, was introducing a new CNS-based software program to market and needed to make an international buzz targeting clinicians and professional pharmaceutical raters.
Result
A two-year strategic communications and product marketing plan was developed and implemented alongside the chief operating officer. The plan included international online webinars, tradeshow and conference representation, targeted public relations within the biopharmaceutical industry and securing strategic council comprised of key experts to consult and advise on the product. The result was an increase in sales, visibility and a tremendous edge over their competitors.
Earned Media Partial List
