Tours4Fun

Challenge

Tours4Fun, a Los Angeles-based leader in online travel and sightseeing tours was in growth mode, but needed a strategic marketing and communications scheme as well as a public relations initiative to separate itself from the hundreds of other online travel sites.

Result

We developed a comprehensive marketing and PR strategy that targeted family, budget and college travel markets. The plan included such tactics as: travel deals on social media sites like Facebook and Pinterest; travel packages to publicize via travel bloggers and print publications; and a national, 30-second commercial launched. We also publicized the launch of the mobile app that coincided with the new strategies. This approach led to a sales growth of 23 percent in 2012, and setting the pace for the company’s net sales to be over $10 million and over 24,000 orders for travel tours and packages.