Wyland National Mayor’s Challenge for Water Conservation
National Exposure and Active Participation to Benefit the Environment
Key Highlights
Active participation by residents in more than 4,100 cities across the United States
Millions of media impressions in just one month
Challenge
As the agency of record, our strategic objective was to educate media, residents and public officials across the U.S about a major water conservation campaign.
Result
Residents in more than 4,100 cities across the United States took part in the 2016 Wyland National Mayor’s Challenge for Water Conservation by pledging to save 2 billion gallons of water over the next year-including more than 500 million alone simply by reducing food waste. Furthermore, mayors in 39 cities participated and millions of media impressions were earned in just a one-month period.
Wyland Foundation / Wyland Art Galleries
Founded by Iconic environmental artist Wyland, the Wyland Foundation has helped children and families around the nation to rediscover the importance of healthy oceans and waterways through public art programs, classroom science education, and live events.
Challenge
Developing integrated marketing and communications strategies to enhance the Wyland Foundation brand and keep the organization fresh and supporting it’s growth nationally and internationally.
Result
We have been representing the organization the last five years and have continued to implement marketing and branding efforts to support major initiatives such as the yearly Mayors Challenge for Water Conservation, Wyland National Art Challenge and promoting Wyland’s Art Galleries throughout the country. Our efforts have supported Wyland Foundation’s major water conservation efforts and has been recognized by national media outlets.
Earned Media Partial List
